To me, it’s an act of awareness. Awareness of our society and planet as well as ourselves. Essentially, being conscious of why we’re buying something and what effect that purchase will have on us and our society. There’s a lot of talk about conscious collections and sustainable products, often suggesting that we can shop our…
Category: Conscious fashion
Is being a pioneer always tough?
That we need new ways of thinking when it comes to consumption and production to become more sustainable is no news to anyone interested in the field and concerned about our planet. And innovative solutions from companies, organisations as well as consumers are leading the way towards a, hopefully, better future. But at the same…
The joy of getting dressed in the morning.
The cancelled parties, the lack of social gatherings and the time spent working from home, on your own, are all for a good cause. Once you get into the routine of it, you make it work. But not being able to do all these things we normally take for granted is taking its toll on…
Challenging style, my wardrobe and conscious consumption
When it comes to sustainable fashion, there’s a lot of talk about materials and innovative brands, as well as second hand, renting and other initiatives that come from the sharing or circular economies. But I feel we hear less about the most sustainable fashion of all – the fashion we already own. I’ve decided to…
Shopping too much, too often?
Fast fashion and mass consumption exists because big companies are able to push prices to extremely low levels for consumers. Whilst, of course, workers and the planet are paying the actual price. It means we can afford buying way more than we need and we often end up with stuff we don’t necessarily use that…
A sustainable summer wardrobe.
The most sustainable summer wardrobe is the one you already have. Avoiding the summer sales and new trends ahead of a new season, and not buying anything new is always going to be the most sustainable thing you can do. Use what you have, and be creative with what you have. Maybe test yourself by…
Who made my sandals?
As fair fashion and mass production of clothes has taken over, we’ve lost touch with the makers of the things we wear. But the Fashion Revolution movement encourages us to ask the question of who made our clothes? When the Rana Plaza tragedy happened on 24 April 2013, killing 1,134 workers in a collapsed factory…
The JWHF Style Challenge #2
One of my goals this year is to make the most of my existing wardrobe. To be more creative and to avoid buying new things. To appreciate what I have and to embrace slow fashion. A way to succeed is to do a style challenge every now and then, where you’re forced to think differently,…
Sustainable footwear that last over time
I’ve stayed away from the January sales as part of my aim this year to not shop much. But I’ve got a list (within my conscious consumption guide for 2019) of things I want to add to my wardrobe so I keep an eye for these things and the aim is to stick to the…
One of the most fun wardrobe weeks in ages
I’ve never taken part in a public style challenge before so wasn’t sure what I would think of it, but the JWHF Style Challenge turned out to be both fun and creative, and I truly enjoyed it. The challenge’s focus on creativity and colour was great as it encouraged you to use the more ‘fun’…