The phrase ‘fast fashion‘ has these days got a range of (negative) connotations – it represents the actual speed of how fashion is produced, marketed and consumed and it is increasingly being used to characterise non-ethical fashion. Fast fashion is developing alongside technology with labels like Burberry offering customers to pre-order clothes from its live-streamed…
Category: Conscious fashion
Model: Sharing
That our consumption habits are draining our planet on resources isn’t news to anyone but the amount of stuff we buy just doesn’t seem to decrease at all. Looking at fashion specifically we buy 80 billion items of clothing each year across the globe and we’re continuously being told this isn’t sustainable. To do something…
Make it last
Globally we buy 80 billion new items of clothing each year, but as we’re also trying to stick to the latest trends of fast fashion, a lot of it ends up in the back of our wardrobes and 350,000 tonnes of used clothing goes to landfill in the UK every year. Making conscious choices,…
The True Cost
One of 2015’s most important films was The True Cost, showing, literally, the true cost of the fashion industry. It shows an industry that is the second most polluting industry on earth, second only to the oil industry. It shows an industry where the impact on natural resources isn’t even measured. And it shows an…